Essential of E-Commerce (ई-कॉमर्स की अनिवार्यता) For B.Com. (Sem.2) According to NEP-2020

135.00

Essential of E-Commerce (ई-कॉमर्स की अनिवार्यता) पुस्तक उत्तर प्रदेश के सभी विश्वविद्यालयों के लिए राष्ट्रीय शिक्षा नीति 2020 (NEP-2020) के तहत निर्धारित पाठ्यक्रम के अनुसार तैयार की गई है।

• पुस्तक में प्रायोगिक कार्य शामिल हैं।

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Consumer Behaviour For B.B.A & M.B.A

180.00

Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Marketing Management For B.B.A & M.B.A

160.00

Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Marketing Management For B.B.A & M.B.A

160.00

Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Environmental Studies (Compulsory Paper)

180.00

Environmental Studies is taught as a compulsory paper to undergraduate students across major universities in India.

Features of the Book

  • The book includes questions asked in the examination of various universities.
  • The book has been written according to the unified syllabus issued by the UGC for all universities and colleges in India
  • The author has provided sample case studies and examples from India on the global topic of environmental studies.
  • Well-labeled diagrams and flowcharts would make the book easier for students to interpret, understand and enforce.

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Marketing Management For B.B.A & M.B.A

160.00

Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Investment Management For B.B.A. & M.B.A.

150.00

Investment management has emerged as a distinct and important area of decision-making, created by a complex pattern of business organization and diversified nature of business activities. To serve the purpose of enhancing the understanding of investment management we bring forward the latest edition of the book ‘Investment Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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National Pride and Indian Thought (राष्ट्र गौरव एवं भारतीय चिंतन) for B.A. and M.A.

160.00

राष्ट्र गौरव एवं भारतीय चिंतन (National Pride and Indian Thought) Book भारत के प्रमुख विश्वविद्यालयों में छात्रों के लिए अनिवार्य अध्ययन के रूप में पढ़ाया जाता है। प्रस्तुत पुस्तक में भारतीय संस्कृति, प्राचीन सभ्यता, दर्शन, विज्ञान, कला, एवं धार्मिक गतिविधियों का विस्तृत्त उल्लेख किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। पुस्तक में आवश्कतानुसार सामग्री का समवेश किया गया है। इस पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनष्ट प्रश्नों का समवेश किया गया है। विषय सामग्री में उघतन शोधों का समवेश किया गया है जिससे विद्यार्थीगण विद्वानों रोयों तथा व्याख्यायों से परिचित हो सकें।

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Extension Education and Communication (सतत शिक्षा एवं संचार)

350.00

सतत शिक्षा एवं संचार (Education and Communication) Book बी. एड (B.Ed), एम. एड (M.Ed) और अन्य कोर्स कर रहे छात्रों के लिए उपयोगी है। घटनाओं का वस्तुनिष्ठ विवरण करने का प्रयास किया गया है। विभिन्न पक्षों का विश्लेषण तार्किक ढंग से किया गया है। विषय की तारतम्यता का विषेश ध्यान रखा गया है जिससे विद्यार्थियों को घटनाक्रम स्पष्ट हो सके। पुस्तक में चित्रों को समिल्लित करके उपयोगी बनाने का प्रयास किया गया है। प्रस्तुत पुस्तक में निर्धारित पाठ्यक्रम के अनुसार शिक्षा में नवीन प्रवृतियाँ एवं नवाचार का विस्तृत उल्लेख किया गया है। पुस्तक में आवश्कतानुसार सामग्री का समावेश किया गया है। पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों का समावेश किया गया है। विषय सामग्री में अघतन शोधों का समावेश किया गया है जिससे विद्यार्थीगण विद्वानों की विभिन्न रायों एवं व्याख्याओं से परिचित हो सकें। विषय सूची के लिए इमेजेज देखें।

Satat shiksha avam sanchar

 

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Diet Therapy (आहार चिकित्सा)

110.00

आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। आहार से सम्बन्धित महत्वपूर्ण अध्ययन को शामिल किया गया है। सभी पाठ्यक्रम के छात्रों के लिए परीक्षा में उपयोगी बनाने के लिए दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों को प्रस्तुत कर विषय सामग्री को उपयोगी बनाया गया है। कई विद्वानों के विचारों, राय, प्रोत्साहन एवं सहयोग से लेखन कार्य को पूरा किया गया है ताकि पुस्तक सभी छात्रों के लिए उपयोगी बन सके। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।

 

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Industrial Law: For BBA

210.00

Who can buy? The book has been written primarily for the students of BBA. Students pursuing B.Com, BBA, M.Com, MBA and other commerce and professional courses will also find this book very helpful. It is according to the syllabus of various universities. We have tried to present the subject in a very simple language. The difficult provisions of industrial law have been illustrated with the help of Indian and English cases decided by the law courts. For thematic unity, the subject has been discussed topic-wise but for ready reference, relevant sections have been quoted. Important questions asked in various examinations have been given at the end of each chapter. To make the book more useful Objective Type Questions with their answers and Practical Problems have also been added at the end of each chapter. The book incorporates important changes made by the Employees’ State Insurance (Amendment) Act. Latest amendments made in other Acts have also been incorporated in the text at relevant places. For the table of contents click on the look inside option.

 

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Production Management

180.00

Who can buy? The text of this book has been developed and designed to cater to the needs of BBA students and other professional courses. The book makes an attempt to cover the theoretical, practical and applied aspects of Production Management. This book captures the essence of the changing global management culture as applicable to the practising discipline of Production Management. The book has indispensable content of students pursuing the course of Production Management. The author has put the latest thinking in the field of production management at one place for the benefits of students. The topics are presented in simple, concise and interesting styles. For the table of contents click on the look inside option.

 

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