E-Books

आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल,...

Table of Contents:  PART-A - 1. Meaning And Nature of A Company. 2. History And Administration of Company Legislation In India. 3. Kinds of Companies. 4. Promotion And Incorporation of A Company. 5. Memorandum of Association. 6. Articles of Association 7. Prospectus And Allotment...

Table of Content:- 1. Introduction to Consumer Behaviour 2. Consumer Research Process 3. Models of Consumer Behaviour 4. Consumer Perception 5. Learning and Consumer Behaviour 6. Consumer Attitude, Formation and Change 7. Consumer Personality 8. The Family and Life-style Marketing 9. Group Dynamics and...

Students of BBA, B.Com, and law must refer to the Business Regulatory Framework book as it is in their syllabus. General students interested in running a business should know the facts given in this book, so it is helpful for them as well. Business...

Table of Contents:  1. An Introduction to Ethics. 2. An Introduction to Business Ethics. 3. Worklife in Indian Philosophy. 4. Attitudes, Beliefs and Ethics. 5. Relationship Between Ethics and Corporate Excellence 6. Organizational Culture and Ethics. 7. Total Quality Management. 8. Stress Management. 9....

The book, Business Environment is for students pursuing BBA, B.Com, MBA, M.Com and other commerce and professional courses. A course in business environment fosters the ability to make informed decisions that enables the organisation to make progress. It also provides an excellent grounding to...

व्यावसायिक पर्यावरण (Business Environment) Book में आज के भूमण्डलीकरण तथा उदारीकरण की स्थिति में बड़ी तेजी से केवल परिवर्तन ही नहीं हो रहे हैं, अपितु ये परिवर्तन उतनी ही शीघ्रता से पूरे विश्व में फैल भी जाते हैं। इसका उदाहरण है 2007 के मध्य...

The book is presented in a simple, detailed and lucid manner. It includes all the questions asked in the previous papers. Each chapter in the book contains several solved numericals explaining each concept. Each chapter is followed by practice questions which have been classified...

Table of Content : 1. Personal Selling: An Introduction. 2. Types of Personal Selling/Selling Process. 3. Salesmanship. 4. Sales Force Management. 5. Procurement (Recruitment And Selection) of SalesForce. 6. Communication Process. 7. Communication/Promotion Mix. 8. Advertising (Meaning, Objective, Importance, Economic And Social Effect). 9....

Table of Contents:  1. Appointment, Remuneration, Rights and Duties of Auditor. 2. Liabilities of a Company Auditor. 3. Profits, Divisible Profits And Dividends.  4. Reserve.  5. Company Audit.  6. Auditor's Report and Certificate. 7. Investigation. 8. Special Audit. 9. Cost Audit, Management Audit And...