E-Books

Contents: 1. Business : Meaning, Stages of Development, Concept, Features and Importance 2. Business Undertaking 3. Size of Business Unit and Scale of Operations 4. Promotion of a New Business 5. Business Combinations 6. Scientific Management 7. Rationalisation 8. Location of Business Unit or...

Contents: 1. Brief History And Contribution of Indian Economists 2. Business Economics–An Introduction 3. Business Economist : Role and Responsibility 4. Market Demand Analysis 5. Utility Analysis 6. Consumer’s Surplus 7. Indifference Curve Analysis 8. Elasticity of Demand 9. Supply and Law of Supply...

Contents:  UNIT-I  THE INDIAN CONTRACT ACT, 1872 LAW OF CONTRACT 1. NATURE OF CONTRACT 2. OFFER AND ACCEPTANCE 3. CONSIDERATION 4. CAPACITY OF PARTIES 5. FREE CONSENT 6. LEGALITY OF OBJECT 7. VOID AGREEMENTS 8. CONTINGENT CONTRACTS 9. PERFORMANCE OF CONTRACT 10. DISCHARGE OF...

Contents: 1. Accounting : An Introduction 2. Basic Accounting Principles, Concept And Conventions 3. Accounting Standard 4. Father of Accountancy In India : Shree K.S. Aiyar 5. Concept of Single and Double Entry System 6. Books of Original Records : Journal 7. Ledger 8....

It is according to the syllabus of various universities. In this book, International Business has been presented with all the modern refinements in a simple and lucid style. It includes up-to-date information and practical illustrations from the business world. Important concepts are given at...

गृह विज्ञान के क्षेत्र में जो आधुनिक खोजें एवं शोध-कार्य हुआ है उसका उपयोग पुस्तक में दिया गया है। विषय को सुलभ बनाने के लिए दैनिक एवं पारिवारिक जीवन से सम्बन्धित उदाहरण तथा यथासम्भव चित्र दिए गये है। निर्धारित पाठ्यक्रम के अनुरूप सभी विषय-वस्तुओं...

The book, Business Environment is for students pursuing BBA, B.Com, MBA, M.Com and other commerce and professional courses. A course in business environment fosters the ability to make informed decisions that enables the organisation to make progress. It also provides an excellent grounding to...

Table of Contents:  PART-A - 1. Meaning And Nature of A Company. 2. History And Administration of Company Legislation In India. 3. Kinds of Companies. 4. Promotion And Incorporation of A Company. 5. Memorandum of Association. 6. Articles of Association 7. Prospectus And Allotment...

Table of Contents:  1. An Introduction to Ethics. 2. An Introduction to Business Ethics. 3. Worklife in Indian Philosophy. 4. Attitudes, Beliefs and Ethics. 5. Relationship Between Ethics and Corporate Excellence 6. Organizational Culture and Ethics. 7. Total Quality Management. 8. Stress Management. 9....

The book is presented in a simple, detailed and lucid manner. It includes all the questions asked in the previous papers. Each chapter in the book contains several solved numericals explaining each concept. Each chapter is followed by practice questions which have been classified...

Table of Contents:  1. Appointment, Remuneration, Rights and Duties of Auditor. 2. Liabilities of a Company Auditor. 3. Profits, Divisible Profits And Dividends.  4. Reserve.  5. Company Audit.  6. Auditor's Report and Certificate. 7. Investigation. 8. Special Audit. 9. Cost Audit, Management Audit And...

Table of Contents:  1. Understanding Strategy. 2. Strategic Management: An Introduction. 3. Strategic Analysis. 4. Strategy Formulation. 5. Corporate Social Responsibility and Ethics in Business. 6. Strategy Implementation. 7. Structural Implementation. 8. Behavioral Implementation. 9. Functional and Operational Implementation 10. Strategic Evaluation and Control....

Students of BBA, B.Com, and law must refer to the Business Regulatory Framework book as it is in their syllabus. General students interested in running a business should know the facts given in this book, so it is helpful for them as well. Business...

Table of Content:- 1. Nature Of Organization 2. Introduction To Organizational Behaviour 3. Motivation 4. Attitudes 5. Personality 6. Perception 7. Learning 8. Leadership 9. Group Dynamics And Behaviour 10. Interpersonal Behaviour (Transactional Analysis) 11. Organizational Change 12. Organizational Conflict 13. Organizational Communication 14....

प्रस्तुत पुस्तक की रचना निर्धारित पाठ्यक्रमानुसार की गई है। पुस्तक की भाषा सरल एवं रोचक भाषा है। प्रत्येक अध्याय के अन्त में दीर्घ उत्तरीय प्रश्न, लघु उत्तरीय प्रश्न और वस्तुनिष्ठ प्रश्नों को समाहित किया गया है। पुस्तक में सर्वत्र आम बोलचाल की भाषा का...

Table of Content : 1. Personal Selling: An Introduction. 2. Types of Personal Selling/Selling Process. 3. Salesmanship. 4. Sales Force Management. 5. Procurement (Recruitment And Selection) of SalesForce. 6. Communication Process. 7. Communication/Promotion Mix. 8. Advertising (Meaning, Objective, Importance, Economic And Social Effect). 9....

व्यावसायिक पर्यावरण (Business Environment) Book में आज के भूमण्डलीकरण तथा उदारीकरण की स्थिति में बड़ी तेजी से केवल परिवर्तन ही नहीं हो रहे हैं, अपितु ये परिवर्तन उतनी ही शीघ्रता से पूरे विश्व में फैल भी जाते हैं। इसका उदाहरण है 2007 के मध्य...

इस दृष्टिकोणतक से प्रस्तुत संस्करण को ग्रामीण समाजशास्त्र पर अभी तक उपलब्ध पुस्तकों में सबसे अधिक पूर्ण कहा जा सकता है। अधिकांश विश्वविद्यालयों के पाठ्यक्रम के अनुसार पुस्तक को अधिक से अधिक उपयोगी रूप दिया जा सके तथा सभी विषयों को प्रामाणिक आधार पर...

The book makes an attempt to cover the theoretical, practical and applied aspects of Production Management. This book captures the essence of the changing global management culture as applicable to the practising discipline of Production Management. The book has indispensable content of students pursuing...

The difficult provisions of industrial law have been illustrated with the help of Indian and English cases decided by the law courts. The book incorporates important changes made by the Employees' State Insurance (Amendment) Act. Latest amendments made in other Acts have also been...

आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल,...

घटनाओं का वस्तुनिष्ठ विवरण करने का प्रयास किया गया है। विभिन्न पक्षों का विश्लेषण तार्किक ढंग से किया गया है। dn shrivastav

Table of Contents: 1. प्राचीन भारतीय संस्कृति- सिंधु सभ्यता एवं वैदिक संस्कृति  2. औपनिषदिक चिन्तन  3.  जैन धर्म एवं बौद्ध धर्म 4. भारतीय दर्शन के छ: अंग (षड्दर्शन) 5. मध्यकालीन भारत की भक्ति संत परम्परा  6. भारत में सूफी संत 7.  साहित्य 8.  प्राचीन...

Table of Content:- 1. Investment: Meaning, Nature, Objectives and Types 2. Investment Process 3. Investment Alternatives: Negotiable And Non-negotiable Investments 4. Return: Concept, Analysis and Measurement 5. Risk : Concept, Measurement, Systematic, Unsystematic And Security Risk 6. Security Analysis: Fundamental (Economic And Industrial) And...

Table of Content:- 1. Nature And Functions of Marketing 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation 7. Product And Product Policy 8. Product Planning 9. New Product Development 10. Product Identifications, Brand, Trademark,...

Environmental Studies is a multidisciplinary academic field that systematically studies human interaction with the environment. It connects principles from the physical sciences, commerce/economics, the humanities, and social sciences to address complex contemporary environmental issues. Environmental Studies is taught as a compulsory paper to undergraduate...

Table of Content:- 1. Nature And Functions of Marketing 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation 7. Product And Product Policy 8. Product Planning 9. New Product Development 10. Product Identifications, Brand, Trademark,...

Table of Content:- 1. Marketing: An Introduction 2. Marketing Management 3. Core Concepts of Marketing 4. Marketing Segmentation 5. Targeting and Positioning 6. Marketing of a Product 7. New Product Development 8. Product Life Cycle 9. Branding And Packaging 10. Channels of Distribution 11....

Table of Content:- 1. Introduction to Consumer Behaviour 2. Consumer Research Process 3. Models of Consumer Behaviour 4. Consumer Perception 5. Learning and Consumer Behaviour 6. Consumer Attitude, Formation and Change 7. Consumer Personality 8. The Family and Life-style Marketing 9. Group Dynamics and...

विषय सूची :-  यूनिट- I - इण्टरनेट और वाणिज्य यूनिट- II - बी2सी में उपयोगिता यूनिट- III - बी2बी में उपयोगिता  यूनिट- IV - शासन में उपयोगिता अतिरिक्त जानकारी :-  इस पुस्तक के लेखक एम. के. मल्लिक है |    ISBN   978-93-92208-27-0  ...