Marketing and Finance

Table of Content:- 1. Introduction to Consumer Behaviour 2. Consumer Research Process 3. Models of Consumer Behaviour 4. Consumer Perception 5. Learning and Consumer Behaviour 6. Consumer Attitude, Formation and Change 7. Consumer Personality 8. The Family and Life-style Marketing 9. Group Dynamics and...

Table of Content:- 1. Statistics : An Introduction 2. Distrust of Statistics 3. Statistical Investigation 4. Census and Sample Investigation 5. Collection of Primary and Secondary Data 6. Editing of The Statistical Data 7. Classification and Tabulation 8. Construction of Frequency Distribution 9. Diagrammatic...

विषय सूची:- 1. सांख्यिकी : एक परिचय  2. समंकों के प्रति अविश्वास 3. सांख्यिकीय अनुसन्धान 4. संगणना तथा प्रतिदर्शन अनुसन्धान 5. प्राथमिक एवं द्वितीयक समंकों का संकलन 6. समंकों का सम्पादन 7. वर्गीकरण तथा सारणीयन 8. आवृत्ति वितरण की रचना 9. समकों का चित्रों...

Table of Content:- 1. Introduction : Management (Meaning, Concept, Nature, Process And Significance) 2. Managerial Roles And Areas of Management 3. Development of Management Thought (Classical, Neo-classical And Contingency Approach) 4. Planning (Concept, Meaning, Characteristics, Process, Types and Importance) 5. Decision Making (Concept, Process...

Table of Content : 1. Personal Selling: An Introduction. 2. Types of Personal Selling/Selling Process. 3. Salesmanship. 4. Sales Force Management. 5. Procurement (Recruitment And Selection) of SalesForce. 6. Communication Process. 7. Communication/Promotion Mix. 8. Advertising (Meaning, Objective, Importance, Economic And Social Effect). 9....

विषय सूची :- 1. प्रबन्धकीय लेखाविधि का विकास 2. लेखाविधि के सिद्धान्त, अवधारणाएँ एवं प्रथाएँ 3. वित्तीय विवरण 4. वित्तीय विवरणों का विश्लेषण एवं निर्वचन 5. अनुपात विश्लेषण 6. कोष - प्रवाह विवरण 7. रोकड़ - प्रवाह विवरण (लेखांकन मानक -3 के आधार पर)...