Business Economics For B.B.A. Sem.-2 (Chattisgarh University) According to NEP-2020

Contents:  

Unit–I

Introduction

1. Economics : Introduction, Nature, Scope, Positive And Normative Economics 2. Micro and Macro Economics 3. Basic Problem of an Economy 4. Price Mechanism 

Theory of Consumer Behaviour

1. Utility Analysis–Cardinal Approach 2. The Law of Diminishing Marginal Utility 3. The Law of Equi-Marginal Utility 4. Utility Ordinal Approach–Indifference Curve Analysis 5. Consumer’s Surplus And Producer’s Surplus

Unit–II

Demand And Supply

1. Demand Analysis 2. Elasticity Of Demand 3. Supply And Elasticity of Supply 

Unit–III

Theory of Production

1. Production Function : Laws of Production 2. Returns To Scale 3. Isoquant Or Equal Product Curve and Elasticity of Substitution 4. Scale of Production—Economies of Scale 

Theory of Costs and Concepts of Revenue

1. Theory of Costs 2. The Concept of Revenue 

Theories of Distribution

1. Theories of Distribution

Unit–IV

Market Structure

1. Market and Its Classification 2. Price Determination Under Perfect Competition 3. Equilibrium of Firm Under Perfect Competition 4. Monopoly, Discriminating Monopoly and Monopoly Control 5. Monopolistic (Imperfect) Competition 6. Oligopoly and Duopoly  

Rent, Wages, Interest And Profit

1. Rent 2. Wages 3. Interest 4. Profit

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Author's: The authors of this book are Dr. V.C.Sinha and Dr. Ritika Sinha. Dr. V.C.Sinha is a former Vice-chancellor & Head, Department of Business Economics and Business Administration, A.P.S University, Rewa. Dr. Ritika Sinha is a lecturer in Bangalore University, Bangalore.